muscNuVybe Records (NVR) is the brainchild of multi-platinum producer and songwriter Herb Middleton who is using his considerable talents to bring “great” music back to the forefront. NVR is not just an independent record label and production company, we are a family. Our label focuses on natural talent, true musicianship and positive imagery. It’s a new day for the music industry, so join us and embrace our “NuVybe.”


NuVybe Records, LLC (NVR) will connect artists to the world by producing and promoting live and recorded music, with a positive message.


NuVybe Record’s (NVR) COO, Herb Middleton, created, produced and played on over thirty albums throughout his career. His collaborations produced albums that generated over $50 million in revenue for the following companies: